Google Piet Zwart's name and these are some of the images that will pop up. Images that are highly graphic, colorful and fresh. For it to only be nearly the 1930's, Piet's work is fantastically inspiring. One can see its links even to today's work. Places such as Hatch Show and Yeehaw seem to be influenced by this Dutch take on typography. It's fascinating.
I am choosing Zwart because I am amused by the way he loosely places letters and picks bold colors, yet keeps balance. Images today seem to take on a similar style. He also incorporates collaged images above and below lettering. He used photo collage and typography instead of illustrative advertising or design,which was a big thing at the time. He helped to bring a new style to the game.
I would like to make a series of posters in the style of Zwart. These will be created mostly by silk screening, however, some may be produced with Adobe Illustrator. Using Zwart as a muse for these creations I will also incorporate information and images about him and the design world at that time. Also, I would like to make a short film of the process of making these posters and the specific influences of his that show up in each piece. I will also bring up how he came about making such designs, via my process which will be similar to what his was. The video will be around 2 or 3 minutes, editing done in Adobe Priemere.
My presentation will be a short introduction, a viewing of the video, and then a showing of my posters and a discussion about them.
I would like to make a series of posters in the style of Zwart. These will be created mostly by silk screening, however, some may be produced with Adobe Illustrator. Using Zwart as a muse for these creations I will also incorporate information and images about him and the design world at that time. Also, I would like to make a short film of the process of making these posters and the specific influences of his that show up in each piece. I will also bring up how he came about making such designs, via my process which will be similar to what his was. The video will be around 2 or 3 minutes, editing done in Adobe Priemere.
My presentation will be a short introduction, a viewing of the video, and then a showing of my posters and a discussion about them.
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